The Importance of Conducting a Thorough Trademark Search

The problem with trademarks is the fact that they are literally the backbone of your company. Without it, you are just another business on the side of the road, unrecognizable and less likely to gain any type of following. Just as the trademarks can bring additional business to your company based on name recognition, consistent excellent quality of services and goods, and longstanding goodwill, a...
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The Benefits of Federal Trademark Registration

When a party registers his or her trademark with the United States Patent and Trademark Office, presumptions come into play and infringement lawsuits become a lot more feasible from a financial standpoint. An infringement lawsuit is the only way to enforce trademark ownership and federal registration makes it much easier to win a federal lawsuit against later infringers. Federal registration make...
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How to Save Thousands of Dollars and Hours of Headaches: How a Trademark Attorney Can Help You Safeguard Your Business From the Very Beginning

Many individuals think that filing for trademark registration with the United States Patent and Trademark Office is a simple do-it-yourself endeavor that does not require legal consultation or the help of a trademark attorney. However, what many people do not realize is the fact that a trademark attorney can help you get nation-wide trademark protection, establish your company’s superior...
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State Trademark Protection Versus Federal Trademark Protection

For many companies, especially small businesses and those headed by sole proprietors or entrepreneurs, the time, effort, and cost of registering the company name, logo or packaging is on the backburner and eventually forgotten until years later when a third party is caught using the same name, logo, or packaging! Other times, many companies think that registering its trademark with the California...
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