The Importance of Conducting a Thorough Trademark Search

The problem with trademarks is the fact that they are literally the backbone of your company. Without it, you are just another business on the side of the road, unrecognizable and less likely to gain any type of following. Just as the trademarks can bring additional business to your company based on name recognition, consistent excellent quality of services and goods, and longstanding goodwill, a...
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Determining Trademark Ownership

Trademark ownership is determined by who uses the mark first in a commercial setting. By simply using a name, logo, or other symbol to identify goods or services in the marketplace, a trademark has been created and trademark ownership has been established. There is no real difference between a trademark and a service mark. A trademark refers to any name, logo, symbol or other device used to...
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How to Save Thousands of Dollars and Hours of Headaches: How a Trademark Attorney Can Help You Safeguard Your Business From the Very Beginning

Many individuals think that filing for trademark registration with the United States Patent and Trademark Office is a simple do-it-yourself endeavor that does not require legal consultation or the help of a trademark attorney. However, what many people do not realize is the fact that a trademark attorney can help you get nation-wide trademark protection, establish your company’s superior...
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